Securing corporate sponsorships for a charity event is crucial. Anyone that has planned a charity event will admit, this can be an overwhelming task. Questions such as: “Where do we start?”, “Who do we ask?”, “How much do we ask for?” will consume your every thought. It is important to clearly layout a plan for securing corporate sponsorship. Every plan should include the following tips:
1) Understand the Win-Win of Corporate Sponsorship. Securing corporate sponsorship is not only about receiving funds for your event. It is about establishing a mutually beneficial relationship with the sponsor. Create a list detailing how corporate sponsorship can mutually benefit all parties involved. This will determine which companies are good matches for potential sponsorship.
2) Before you ask, know your budget. This may seem like an obvious step, however, it is step worth revisiting. Before requesting funds for your charity event, have a complete budget itemizing the cost of everything needed for the event. This step accomplishes two things:
- Determine specific needs: Knowing the specific items and quantitative needs for your event, shows potential sponsors your event is well planned and organized. Sponsors need to feel their contributions will tangibly make a difference to a well thought-out cause.
- Determine monetary vs. in-kind donations: Knowing the exact needs for your charity event creates a blueprint for the varied types of sponsorship. For monetary donations, setup sponsorship levels. Set up multiple low level sponsorship levels to attract small businesses. Set up a mid-size sponsorship level for a larger company, and a large sponsorship level for a lead company. For In-kind donations, potential sponsors can donate specific items, such as food, beverages, and gift certificates, for the event.
3) Look in your own back yard. Do not overlook companies in your local community as potential corporate sponsors. The most common reason companies sponsor charity events is for advertising and community involvement. Sponsorship gives local companies an opportunity to bring their product or service to different consumers. Also, if this is your first time securing funds for a charity event, you may find it easier to work with a local company.
What other tips have you found helpful to secure corporate sponsorship?
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Kamil Brady has been planning events and meetings for 6 years. She majored in Hospitality and Tourism Management at Roosevelt University. There she volunteered for various summits, networking events, and non-profit fundraising events. Ms. Brady is the owner of AKB Events. Ms. Brady has been responsible for planning and coordinating weddings, networking events, holiday parties, and other events.
Charity Affairs is a national calendar designed to promote fundraising events and build a nonprofit community. http://charityaffairs.com.
received a degree in Business Administration/Business Information Systems from Illinois State University. Ms. Brady worked as a Software Developer for 10 years. During these years, she gained a passion for planning events for family, friends, and co-workers. Ms. Brady followed this passion, and majored in Hospitality and Tourism Management at Roosevelt University. She has volunteered for various summits, networking events, and non-profit fundraising events. Ms. Brady has been responsible for planning and coordinating charity events, weddings, workshops, holiday parties, networking events, and many other memorable events. Ms. Brady is the owner of AKB Events, located in Oak Park, IL.